A2Z Global — Algorithm to Zillion

/BLG.01Field Notes

Notes from the build floor

What software really costs, when custom beats off-the-shelf, and which processes to automate first — written by the team that ships the systems, not a content agency.

01
ERP & SystemsOct 23, 202610 min read

Odoo Standard vs Custom: When to Stay Standard, When to Customise Odoo, and When to Build Instead

What standard Odoo actually includes, the four levels of customisation from configuration to custom modules, what each level costs at every upgrade, and a simple way to decide how far to go before a custom build makes more sense.

TemplateFittedCurves cross · YR 3Per-seatOwned

Four levels of Odoo customisationFIG

02
ERP & SystemsOct 23, 202610 min read

Bespoke CRM Software in Saudi Arabia: What Riyadh, Jeddah and Dammam Businesses Should Specify

When a Saudi business needs bespoke CRM software rather than a packaged one, what to specify for Arabic, WhatsApp and SMS, PDPL data hosting and ZATCA invoicing links, how Riyadh, Jeddah and Dammam differ, and how to brief a developer inside or outside the Kingdom.

Vendor auditLive systems shownWeekly staged demosYou own the accountsQuote before questionsSupport after launch5-point due diligence1 red flag = walk

Specifying a CRM for the Saudi marketFIG

03
SEO & AI SearchOct 23, 202610 min read

SEO in the Middle East: How to Rank Across the UAE, Saudi Arabia and the Gulf

What is different about SEO in the Middle East: English and Arabic searches side by side, one site or one per country, domains and hreflang for the GCC, local signals in each city, speed from the region, and how to appear in AI answers as well as Google results.

PDF · Scan · EmailAIExtractZero retypingERP records

One site, several Gulf marketsFIG

04
Web DevelopmentOct 23, 20269 min read

B2B and B2C Website Design in Pakistan: One Website for Trade Buyers and Consumers

How to design a website in Pakistan that serves trade buyers and consumers at once: separate journeys, trade price lists and quotes beside a retail cart, the payments and delivery each side expects, and the pages, trust signals and SEO each audience needs.

ShopifyWooCustomERP syncCheckoutSpeedRent · Own · Engineer3-yr TCO decides

Trade and retail on one siteFIG

05
Custom SoftwareOct 14, 202611 min read

How to Write a Software Requirements Document Before You Hire a Developer

What to put in a software requirements document so developers can quote accurately: goals, users, current process, data, integrations, reports and limits, with a section-by-section template.

Vendor auditLive systems shownWeekly staged demosYou own the accountsQuote before questionsSupport after launch5-point due diligence1 red flag = walk

A brief a developer can priceFIG

06
Custom SoftwareOct 14, 20269 min read

Fixed Price vs Time and Materials: Which Contract Suits Your Software Project?

How fixed-price and time-and-materials software contracts work, who carries the risk in each, when each one fits, and the milestone-based middle ground most business systems end up using.

TemplateFittedCurves cross · YR 3Per-seatOwned

Who carries the riskFIG

07
ERP & SystemsOct 14, 202610 min read

ERP Audit: How to Check Whether Your ERP Is Actually Working for Your Business

A practical ERP audit for business owners: whether people use the system, whether the data can be trusted, whether stock and accounts reconcile, who can change what, and whether to fix, extend or replace it.

Vendor auditLive systems shownWeekly staged demosYou own the accountsQuote before questionsSupport after launch5-point due diligence1 red flag = walk

Use, data, controls, costFIG

08
Web DevelopmentOct 14, 202610 min read

B2B Website Design: What a Business-to-Business Website Needs That a Consumer Site Does Not

How a B2B website differs from a consumer one: several decision-makers, long buying cycles, quotes instead of carts, proof over persuasion, and the pages, forms and content that turn visits into enquiries.

One codebaseSharediOSStore buildAndroidStore buildNative moduleOptional · one screen

Built for a buying committeeFIG

09
ERP & SystemsOct 14, 202610 min read

Custom ERP Development for US Companies: What It Involves and How Offshore Teams Deliver It

What a custom ERP for a US business has to handle, from QuickBooks or NetSuite as the ledger to multi-state sales tax and state privacy laws, and how to work with an offshore development team without losing control.

Old URLsNew URLs301LaunchRankingsHeld, then up

Your ledger stays; the spreadsheets goFIG

10
SEO & AI SearchOct 13, 202610 min read

SEO vs AEO vs GEO: What Each One Means and Where to Start

SEO gets a page ranked, AEO gets it quoted as the answer, and GEO gets your business named by ChatGPT, Gemini and Perplexity. What each involves, where they overlap, and what to do first.

TemplateFittedCurves cross · YR 3Per-seatOwned

Ranked → quoted → recommendedFIG

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