NHK Logistics
/The Challenge
NHK's outdated site was invisible on search and losing credibility with enterprise shipping clients comparing vendors online.
/The Solution
A fast, SEO-engineered corporate site with service pages per trade lane, quote request flows and Arabic-ready architecture.
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Short answer
A2Z Global rebuilt the website for NHK Logistics, a Dubai freight company whose previous site was invisible in search and losing credibility with enterprise shipping clients. The new site is a fast, SEO-engineered corporate platform with a page per trade lane, quote request flows and an Arabic-ready structure.
/Scope
What we built
- A service page per trade lane, so each route can rank on its own terms rather than competing inside one page.
- Quote request flows that ask for the cargo details operations actually need to price a shipment.
- An architecture ready for Arabic, so a right-to-left version can be added without a rebuild.
- Technical SEO in the build: titles, structure and speed rather than a plugin afterwards.
/Stack
What it was built with, and why
Each choice below does a specific job on this project — not a list of logos.
| Technology | What it does here |
|---|---|
| Next.js | Renders pages on the server, so every service and product page is indexable and fast on a first visit. |
| Tailwind CSS | Utility styling with a fixed design scale, which keeps spacing and colour consistent across a large site. |
| Vercel | Deploys on every push and serves from edge locations close to the visitor. |
/Service
Want web development like this?
Corporate websites & SaaS platforms. High-performance corporate websites and SaaS platforms engineered for speed, SEO and scale. Every build ships with a design system, analytics and a CMS your team can actually use.
/Reading
How we think about this work
- SEO in the Middle East: How to Rank Across the UAE, Saudi Arabia and the GulfWhat is different about SEO in the Middle East: English and Arabic searches side by side, one site or one per country, domains and hreflang for the GCC, local signals in each city, speed from the region, and how to appear in AI answers as well as Google results.
- B2B and B2C Website Design in Pakistan: One Website for Trade Buyers and ConsumersHow to design a website in Pakistan that serves trade buyers and consumers at once: separate journeys, trade price lists and quotes beside a retail cart, the payments and delivery each side expects, and the pages, trust signals and SEO each audience needs.
- How to Write a Software Requirements Document Before You Hire a DeveloperWhat to put in a software requirements document so developers can quote accurately: goals, users, current process, data, integrations, reports and limits, with a section-by-section template.
